MARC MARON: So when did you start doing the--
MICHAEL CERA: Acting? I started when I was 9. I've been doing it 14 years.
I don't really care how much the latest superhero film took at the box office, although I'd probably know if you asked me. When I watch a film the main thing I am looking for is a good story. I like it when I look up at the big screen and can see a part of me staring back at me. More than anything, I am still looking for Jimmy Stewart and Jack Lemmon and Billy Wilder in every film I see.
MARC MARON: So when did you start doing the--
MICHAEL CERA: Acting? I started when I was 9. I've been doing it 14 years.
The other thing is that people are always trying to figure out what it is to get into the system, how to get past the gatekeepers. They spend more energy on the struggle than on their art.
Everyone I've met who's been super successful has a huge amount of talent and passion.
If someone is bitching about the industry, you can be pretty sure the problem isn't the industry, it's that the individual just hasn't nailed it yet, they're not ready, they're trying to skip a step.
Nobody is trying to keep anyone out. It's just a lot of people trying to get things made.
Prove your worth on YouTube. Get an audience. If someone on facebook doesn't give a shit, why will the studios? There are blogs that have a million readers, and there are blogs like mine that have a thousand. I could get jealous or grumpy or moan about some injustice but the truth is, I'm blessed to have the readership I have and if my writing ever deserves a bigger audience, you guys will share my work, that's how it always goes.
No-one is trying to keep you out. No-one cares about you.
You need to keep practicing and showing up until you tick a box.
Or get so good that you create a box only you can tick.
Or give up.
Just stop fucking moaning.
It's near impossible, there's always someone who wants you to align with their product. And they'll pay you $200 to put their advert about toothpaste on your site. Or they'll invite you to the premiere and treat you like you're important so that you'll write a positive review.
Everyone is so quick to cash in. And it's not always for money, sometimes it's just for a minor status bump.
But then you have to ask, who the hell can we trust? Who is speaking in our name?
The thing about being independent, about keeping your own path, is that it gives you power. And it might only be a tiny tiny power. Literally, just the power to have your own opinions.
But that's great, and could lead anywhere!
And then some film website with thousands of readers wants you to write for them. So then your readership gets transferred to their domain. They get the advertising revenue, they get the loyalty. You're just one of the cogs. I've seen great writers take the bait, leaving their blogs behind to go write for another site, little do they know they're just churning out content to earn other people money and help them climb the Google rankings. It's all a big scam.
There used to be DJ's on the radio who had their own voices. There used to be bands who had something to say. There were actors who had something to give us.
Now people think in terms of success and earnings, and they immediately become uninteresting.
Don't sell out until it's absolutely essential. There's too much at stake.
And sure people will disagree with this and talk about 'the realities of the industry', and you don't need to tell me, I get it, believe me.
My point is that if you win 'X Factor', you're an overnight success, and then after that you're toast, done, the road is over. You're opening supermarkets and doing nightclub visits.
You may have had talent, but you had no learning curve.
But if you're a singer with a following of 100 people, who is writing songs every night, you're on to something. You've not been defined yet.. you get to keep growing.
The world needs artists. It needs people who are REAL. The ones who change the creative industries and do work of meaning are never the ones you think.
Speak to any successful musician in America and they'll talk about Ryan Adams and Harry Nilsson, yet the public hardly know they exist! It's like the way Woody Allen still gets talked about and referred to by absolutely everyone in the film industry, because his work changed everything.
But people don't want to be Woody Allen or Harry Nilsson. They want to be stars, they want the red carpet.
In film and music, the interesting people are the independents. It's just like when Louis C.K. took the unprecedented move of filming and distributing his new stand up show independently. It changed our views of distribution, made us see how anything is possible.
I'm not saying to turn down the big pay-cheque-soulless jobs, cause we all need the money! You gotta do what you gotta do.
I'm just saying, keep an eye on the real stuff. What's in your heart. Cause it's a rarity these days. And it's that stuff that changes the world.